DKMS

ADVERTISING CAMPAIGNS

DKMS’ billboard campaigns aim to attract the population’s attention tothe vital topic of stem cell donation. In this context, the DKMS is actively supported by prominent personalities and sponsors. To boost the efficiency of the campaign, it is accompanied by an integrated online campaign.

The share of funds deployed for the campaigns that was not borne by sponsors was provided by DKMS.

Please choose your topic

AUTUMN CAMPAIGN 2012

OPEN UP AGAINST LEUKEMIA

New poster picture and slogan: DKMS poster campaign launched

The brand new DKMS poster campaign “Mund auf gegen Blutkrebs. – Stäbchen rein, Spender sein.” [Open Up Against Blood Cancer – Get Swabbed and Be a Donor] is celebrating its debut: Starting Monday, October 29, 2012, DKMS German Bone Marrow Donor Center will be campaigning with large format posters throughout Germany for the simple and quick life-saving stem cell donor registration. In addition, the new poster campaign is being accompanied by two TV commercials and online banners.

“Mund auf gegen Blutkrebs” [Open Up Against Blood Cancer] is the new slogan of the DKMS poster campaign, which combined with a new poster picture aims to convey two ideas: On the one hand, the bright red lips and cotton swabs illustrate how simple and easy it is to register as a stem cell donor by swabbing the mucous membrane in the mouth with a swab. The appeal “Stäbchen rein, Spender sein [Get Swabbed and Be a Donor] is short and sweet and geared primarily to young people. And the message is: Get registered easily and quickly by opening up, inserting the swab and that’s just about it. On the other hand, the goal is to sensitize people to literally ‘open up’ and join forces to fight against blood cancer.

Starting October 29, 2012, the large format posters can be seen in 25 German cities at important transport hubs and on information screens in 150 train stations and commuter train and subway station platforms in Aachen, Berlin, Bonn, Bremen, Düsseldorf, Dortmund, Dresden, Duisburg, Erfurt, Essen, Frankfurt am Main, Halle (Saale), Hamburg, Hanover, Karlsruhe, Kiel, Cologne, Leipzig, Munich, Mainz, Mannheim, Nuremberg, Rostock, Saarbrücken and Stuttgart. Once again, the extensive campaign is being supported by Ströer Out-of-Home Media AG.

Once again, the extensive campaign is being supported by Ströer Out-of-Home Media AG.

Furthermore, DKMS is changing its logo to “Die Spende deines Lebens“ [The Donation of Your Life] which is set to replace the old motto ”Jeder Einzelne zählt” [Every Single Person Counts] starting at the end of October 2012. As a result of this new and more personal approach, DKMS is making an even more direct appeal to new, potential stem cell donors.

You can download the billboard motifs and online banners in the corresponding quality in our download section.

Download now

Recommend

Print page Top of page

ONLINE CAMPAIGNS

Respectively at the start of the spring and fall campaigns, we will simultaneously place online banners with the support of Ströer Out-of-Home Media AG. We are also represented in the key social networks. For example, our Facebook fanpage serves to exchange information on the stem cell topic. On Twitter, we publish reports on a daily basis so that you are kept up to date.